What Is Google’s Local 3-Pack?
Google’s Local 3-Pack refers to the top three local business listings that appear prominently in search results when users perform location-specific queries—such as “personal injury lawyer near me.” These listings show up before organic results and include the business name, reviews, location, and a call button. For law firms, being in this section means prime digital real estate that connects directly to potential clients.
Why the Local 3-Pack Matters for Law Firms
Appearing in the Local 3-Pack gives law firms immediate exposure to clients in their area. It’s where people go when they’re ready to make a call or book a consultation. Ranking here increases call volume, improves trust through public reviews, and strengthens your firm’s credibility on Google Maps. At Law Rank, we’ve seen this visibility directly translate into measurable case leads for our clients.
Key Local SEO Ranking Factors
Google’s Local 3-Pack is driven by multiple factors that determine which law firms are listed at the top. Here are the most important ones we target:
NAP Consistency
Your law firm’s Name, Address, and Phone Number (NAP) must be consistent across all directories and citations. Discrepancies confuse Google and lower trust signals. We audit and correct NAP data across all platforms to strengthen local signals.
Google Business Profile Optimization
A fully completed and active Google Business Profile (GBP) is essential. We ensure your GBP includes updated contact information, practice areas, photos, office hours, and regular posts to increase activity and relevance.
Reviews and Ratings
Reviews are a core trust signal. We implement a process to help law firms collect consistent, high-quality reviews, respond to client feedback, and manage reputation—all aligned with your firm’s tone and ethical considerations.
Local Backlinks
Links from local news outlets, legal associations, and community organizations reinforce location relevance. Our team builds these links to strengthen your firm’s presence in the eyes of Google’s local algorithm.
On-Page Location Signals
We structure your website to reflect local intent, from geo-targeted service pages to schema markup. These location indicators help Google align your site with nearby users searching for legal help.
How We Help Law Firms Rank in the Local 3-Pack
At Law Rank, we focus on the ranking factors that directly influence local results. Here’s how we build authority and proximity relevance for your law firm:
Complete Google Business Profile Optimization
We don’t just claim your listing—we optimize every section. From practice categories to image uploads and service highlights, we create a profile that performs well for legal searches in your city.
Localized Content and Page Structure
We create location-specific content for your practice areas, ensuring your site sends clear geo signals. That includes internal linking, proper use of headings, and placement of city and keyword combinations that match user intent.
NAP Audits and Fixes
Our audit process includes tracking all business listings across the web, correcting outdated information, and standardizing NAP details. This work is foundational to every Local 3-Pack strategy we implement.
Legal Industry Review Strategy
We build review acquisition plans that work within the structure of your firm—using client follow-up templates, ethical review requests, and timely response guidelines. Our goal is to build steady, natural growth in your reviews.
Local Link Outreach for Law Firms
We secure placements and mentions from authoritative local sources. That includes law directories, legal blogs, bar associations, and even local chambers of commerce—each strengthening your local profile.
Work With Law Rank to Get in the 3-Pack
Ranking in Google’s Local 3-Pack isn’t accidental—it’s the result of strategic effort, precision, and consistent execution. At Law Rank, we’ve helped law firms across the country secure top local positions and increase inbound leads. If you’re serious about getting into the Local 3-Pack, we’re here to help.
Let’s talk about how we can position your firm where it matters most—on top of local search. Contact Law Rank and take the next step in your SEO strategy.
